For this weeks discussion you will create a radio advertisement. Your task is to implant within your radio script/dialogue a number of fallacies from Chapter 3 and 4.
- Choose a product. If you are having a hard time I suggest one of these: toilet paper, paper clip, plastic bowl, toe nail clippers, or gum.
- Identify objective information regarding the product you choose. (e.g., materials, reasonable use, functionality…). The goal is that your advertisement be free of and ignore the âobjectiveâ features. Rather your goal is to create desires and not report truth.
- You can appeal to any desires you want except for one: do not appeal to sex as it is just too easy to do and not worthy of a savvy marketer. Be a savvy marketer!
- Write out the dialogue, as if it were to be read on a radio station. You can have as many voices (characters) as you want. Your goal is simply to create an appealing, understandable commercial using fallacies, even if your commercial is silly, serious, or sarcastic.
- A proficient commercial will contain 2 fallacies within Chapter 3 and 2 fallacies within Chapter 4. Mastery would contain an example of all the fallacies from both chapters. Further mastery would also show craft while proficiency will be accurate use of fallacies. Craft is using a fallacy subtlety so that it blends into the commercial in a non-obvious manner.
Reply: Reply to at least two distinct students that have not had more than two replies. Each reply should be at minimum 150 words. Identify 2 of the fallacies in the studentâs dialogue and explain why they are fallacies. If you are the second student to reply, you will need to find two different fallacies compared to the first student responding.
student one discussion:
I recommend the product is a multi-function massage glasses. ( function: Relieve fatigue and protect the eyes)
Bobï¼Hiï¼my brother! Why You look so tired? What wrong with you?
Tony: Oh~ my brother! I am so busy in this summer. You know, I have 3 courses and I need to do a lot of homework every week. And my eyes always fell tired and uncomfortable.
Bob: I have 3 courses in this summer too! But I buy a new glasses and it can solve any eyes problems for everyone.The massage glasses are like a magical magician that can keep your eyes going to travel, to enjoy, to relax. It has a lot of features that can make glasses relieve fatigue, protect the eyes and solve any eyes problem. I bought this glasses, can really ease my eye fatigue, so I can be more spiritual to do the next job. It is very popular because people who have used this glasses like it.I think you can buy a try!
Tonyï¼Cool! Is it will take a long time? You Know, I do not have much time to spend.
Bob: Do not worry about it! It only takes 15 -20 minutes.
Tony: Sounds really nice! Is this glasses expensive? I am a student, I do not have much money to pay.
Bobï¼The price of this glasses is 150 dollars. Oh, if you are a student, you can also enjoy 20% discount, so the pressure is not so big!
Tony: Sounds good! I’ll change it right now.
student 2 discussion:
Ad for lipstick.
Lucy: ” Hello,everyone.welcome to “beautiful Heaven”.Beautiful and youth is the permanent theme for women.Today we will talk about the secret of beauty and youth. Lisa,you are so beautiful and young,what is your secret?
Lisa:”It obvious to know the secret.Yes,as you see ,the lipstick.I have a lot of sticks and use them everyday .A woman who doesn’t have lipsticks like a bird which doesn’t cherish its feather.”
Lucy:”Yes, I agree with you.A woman who has lipsticks and uses lipsticks can make them more confident.”
Lisa:”Haha,Confident?Only a beautiful woman can be confident.And lipstick can make women beautiful and younger.So that is why me so beautiful.And I think those don’t have lipsticks are ugly women.They believe that they are ugly, so they also don’t care their appearance and their life.”
Beautiful women all use our lipsticks, and you?