Brandon Company prices its products using a 50% markup on total manufacturing cost to cover selling and administrative expenses and to provide a reasonable return on investment.

Cost per Unit

Direct materials                                                                $34

Direct labor                                                                        20

Variable manufacturing overhead                                      27

Variable selling and administrative expenses                    10

Fixed manufacturing overhead totals $200,000 per year. Fixed selling and administrative expenses are $100,000 per year. The average number of units sold per year is 10,000.

Using these data and the functional cost approach to pricing products, estimate the NORMAL SELLING PRICE. Note: The markup will end up being 50% of the selling price.